6 Reasons Why Your Business Should Start a BLOG
Starting a blog is a SUPER simple way to connect with your ideal audience, drive sales, and MAKE MORE CONTENT!
1. Provides Additional Value for Target Audience
People LOVE to be educated - to feel like they are benefitting from the content they are consuming. By starting a blog, you can create and share valuable content related to your industry or niche. What topics does your ideal audience want to learn about? Identifying what your ideal audience wants to see will attract new clients and engage your current audience!
2. Repurpose Content for Socials
I find it is SO much easier to come up with educational-based content when I can write it out. Getting my ideas on paper (or the screen) really helps me think deeply about the topic. Writing blog posts creates a treasure trove of content that can be easily repurposed into bite-sized pieces, such as quotes, tips, or key takeaways, which can then be shared on social media. Additionally, sharing blog tid-bits on socials encourages cross-promotion, driving traffic from social media platforms back to your blog and website, further enhancing your online presence.
3. Establishes You as a Thought Leader
As a designer, for example, it’s super easy to share your favorite fonts and colors, but what will really differentiate you from others in your industry is sharing your real THOUGHTS and expertise. By consistently publishing high-quality, informative content, you can position yourself as a credible knowledge leader in your industry. This can attract new customers and opportunities, and people will turn to you for insights and guidance.
Since starting my blog and writing like I know what I’m talking about, I’ve started to TRUST that I know what I’m talking about. Sharing your knowledge also helps assure clients that you know what you’re doing, too.
4. Improves Your Website’s SEO
Having a blog can significantly improve your website's search engine optimization (SEO). Search engines like Google favor websites with fresh, relevant, and regularly updated content. By consistently publishing blog posts with relevant keywords, you increase your chances of appearing higher in search engine results pages. This increased visibility can drive organic traffic to your website, exposing your business to a wider audience.
5. Boosts Organic Website Traffic
A blog can serve as a gateway to your website. When you create compelling and engaging blog posts, you attract readers who are interested in your content. As they read your blog, they are more likely to explore other sections of your website, such as your products or services pages. Increased website traffic can lead to higher conversion rates, as more visitors have the opportunity to engage with your offerings.
TIP: I love repurposing my primary blog image for Pinterest! People are compelled by the title & graphic and Pinterest brings them directly to my website.
6. Enhances Brand Awareness and Engagement
A blog is an effective tool for increasing brand awareness and engaging with your target audience. By consistently delivering valuable content, you keep your brand in front of your audience, helping them become more familiar with your business. Additionally, through comments and social media, you can foster interactions and conversations with your readers, building a community around your brand.
You’ve got this 💕
Starting a blog isn’t as hard as you think. Just write about what you know. What is valuable to your ideal audience? What’s your hot take? Maybe chat GPT can help ya out a little too 😉
Click to inquire ^^
